Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today’s most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports it's theories and shows how to get a message through the electronic clutter facing decision makers today.